Content marketing can help to build a brand
and learning how to implement it into projects
can help designers build their careers.
Understanding content marketing is a skill that can translate in many different designs careers and knowing how to use it effectively
can set you apart from other designers. Having the knowledge about content marketing can also increase brand awareness, furthering
companies and careers.
Content marketing is for brands looking to reach a broader audience. It is also a skill
for designers to expand their career options and make themselves more marketable.
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that "produces full-length feature films for cinema and downstream channels (DVD, VOD, TV)." The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men's sports, culture, and lifestyle.
The personal finance site Mint.com used content marketing, specifically their personal finance blog MintLife, to build an audience for a product they planned to sell. According to entrepreneur Sachin Rekhi, Mint.com concentrated on building the audience for MintLife "independent of the eventual Mint.com product." Content on the blog included how-to guides on paying for college, saving for a house, and getting out of debt. Other popular content included in-depth interviews and a series of financial disasters called "Train wreck Tuesdays."
The popularity of the site surged as did demand for the product. "Mint grew quickly enough to sell to Intuit for $170 million after three years in business. By 2013, the tool reached 10 million users, many of whom trusted Mint to handle their sensitive banking information because of the blog’s smart, helpful content.
• Creates original visual media that communicates the desired
feeling or message in an engaging and unified way.
• Chooses graphics, clip art, and stock photography,
as appropriate; may enhance choices with simple drawings.
• Selects fonts for written copy; produces sample layout for
approval by client or other project participants.
• Prepares drafts of design work and provides samples to
editorial or other appropriate staff or departments for review.
• Revises projects as necessary based on collaborative feedback processes.
• Consults with graphics manager, art director, and/or other team
members as needed on complex or specialized projects.
• Prepares print orders and assembly instructions on notification of final approval.
• $37,000-$50,000 a year
· Conceive and produce graphically and typographically strong print and POS
materials through photo manipulation, color correction, digital illustration and typesetting
· Assemble, revise and finalize ad designs, for print, web and social media directed at both B2B and B2C
· Communicate brand message and vision consistently throughout all channels
· Assist Art Director and Sales Team on a vast array of projects
· Multitask on short-term and long-term projects simultaneously
· Day-to-day posting on social media outlets
• $40,000-$45,000 a year
Types of Content Marketing
blogs
podcasts
social media posts
videos
infographics
case studies
(e)books
articles
and webpages
Content marketing can help build brand awareness and provides opportunities for
the brand to reach a wider variety of people. By employing a content market strategy,
brands are able to create a positive connotation relating to them and their products
which helps solidify a brand's success.
Brands want to be successful and to do that they look for people who can make
the brand successful. By understanding content marketing and being execute it
properly, designers are able to give themselves an edge over other designers and
in turn make themselves more sought after and more marketable.
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