Audience
Layout
Build
Your website has no clear content. Don’t leave your audience guessing, give them clear instruction and access to the most important information.
Outdated website. Time to refresh your website and stay current. Today most of the best websites break down content into small, digestible bits.
Mobile is overtaking desktop. It's increasingly likely that your visitors see your site on a tiny screen. If they have to pinch and stretch to read, they'll find a better source of information. Be sure to test your site on smartphone and tablet
Always begin by identifying your target audience and customizing design and content. You may want your site to look "modern" or like another site you've seen, but if you haven't checked in with what your audience needs and wants, you can fail miserably.
Pull it together! Restrict your color palette and the use of textures and fonts. For example, if you are planning to make all your links a nice shade of purple, don’t confuse your users by using that same purple on other non-interactive elements.
Infinite scrolling websites aside - your website is too tall. Better organize your website with deeper pages to support a more fluid user journey. The chance of a user bouncing off your website increases the further they are required to scroll down, this is the very reason “the fold” is so important to consider during design and is considered such valuable digital real estate.
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