Using Videos
in Websites

Info, tips, and tricks

Alex Kelley | MACA 2880 2019

free css templates

Why use Videos?


When people look at speakers or characters in a video, the brain’s fusiform face area (FFA) is activated, which increases attention and focus.
 This is partly because the brain is looking to recognize the characters in the video.

The FFA has also been found to have direct ties to people’s emotions—something that every digital marketer is looking to tap into.

Reasons to like videos

85

percent

85% of consumers are more likely to buy a product after watching a video about it.

1200

percent

Social video generates 1200% more shares than text and images combined.

157

percent

Video drives a 157% increase in organic traffic from SERPs 

95

percent

Viewers retain 95%of a message when they watch it in a video compared to 10% when reading it in text.


Videos are a fun tool and when done correctly make a fine addition to any website.

Good Luck!