That passion comes through as they engage with customers on a daily basis,
with the ultimate goal of turning fans into customers.
A social media manager is the individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation. They are the voice of companies on social and digital media sites like Twitter, Facebook, YouTube, Four Square, Instagram, etc.
They go beyond just helping companies be present on social media and actually help them build their business around it. Most have a mixture of real life experience through working in an entry level type position in social media, and some formal education through online courses or college classes. Social media managers know how to create the type of content that’s going to connect with their audience, and go beyond the “norm.” A Social Media Manager is a highly motivated, creative individual with expereince and passoin for connecting with current and future customers.
They manage social media marketing campigns, and day to day activities on social media. They become and advocate for the company in social media spaces, engaging in dialouges and answering questions where appropriate.
They listen and respond to users in a "Social" way, all while cultivating leads and sales. They manage efforts in building online reviews and repetatoin by monitoring online reviews and responding to them. They also keep an eye on trends in social media tools, appications, design, and strategy.
Current topics to reach the copmanies target customers. Curate, create, and manage all published content (images, video, and written.) They also develop and expand community/influencer outreach efforts.
They analyze campaings and translate qualitative data into recommendatoins and plans for revising social media, content marketing, SEO and social advertising campaigns.
They design, create, and manage promotional material, and Social Media ad campaigns. Oversee all aspects of the Social Media design, examples include: facebook timeline covers, proflie pictures, thumbnails, and landing pages.
Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. Monitor effective benchmarks for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campagins in an effort to maximize results.
There are many different career paths for someone interested in working with social media, but essentially they all involve using sites like Facebook and Twitter to increase a company's brand awareness. Someone who enjoys social media, writing, business, and marketing may find this to be a rewarding career choice.