Versus Style

Infographics are a super versatile tool for teaching, learning, promoting or engaging readers, and a ‘versus infographic’ is no exception!

There are plenty of situations where you can use this style. If you are a marketer, journalist or content writer, these 3 ideas will get you thinking about how you can apply it to your work.

• If your strategy has changed in any way, you could do a ‘What We Did Back Then vs. What We Do Now’. For instance, if you redesigned your landing page and increased conversion, you could show your team or leadership what happened using a side by side comparison.
• Comparisons are great when people need to quickly grasp new concepts – for instance, during leadership training, you could compare two styles of leaderships like ‘being a boss’ vs ‘being an inspiring leader’.
• You could use a ‘versus’ infographic to sell your unique value proposition, and contrast it against the competition. If you are an HR services company pitching your idea to a potential client, you could compare doing HR in house vs outsourcing it, by highlighting its benefits in an infographic.