One

Permission is express, verifiable consent to receive marketing communication.

Express means that when you asked for permission, your question wasn't tied in with another agreement. For example, a separate checkbox for "I would like to receive marketing email from XYZ company" is express and clear.

Two

If enough people mark your campaigns as spam, the ISP can blacklist you. When that happens, any message you send to anyone on their network will be blocked.

Three

Spam filters use a lot of different criteria to judge incoming email. Each factor is weighed and added up to assign a spam score, which determines if a campaign will pass through the filter. Passing scores vary depending on the server, so a campaign might pass through some filters but not others.

Four

There are many steps you can take to avoid spam filters.

• Be compliant with the CAN-SPAM Act
• Avoid Spam trigger words and Phishing phrases
• Include a text version of your email if you are sending html emails
• Use permissions marketing techniques
• Use spam checkers before sending your emails
• Get off blacklists
• Maintain a good text to image ratio
• Avoid large attachments and certain attachment types

Five

Definition - What does List Hygiene mean?

List hygiene is the process of creating, editing and maintaining a mailing list's email addresses, subscriptions and opt-ins. It ensures the clean dissemination of an organization's broadcasted email message to its related and operational email addresses/subscribers.

List hygiene is used in email marketing campaigns to create and manage email subscriber lists. The primary objective of list hygiene is ensuring that a broadcasted email message receives optimal engagement and conversion rates.

Six

Rookie Email mistakes

• Not having permission
• Assuming people want to hear from you
• Sending to a stale list
• Confusing transactional emails with email marketing
• Not knowing your audience
• Ignoring your campaign reports

9 Steps to Execute an Email Campaign