Email Campaign Definitions & Information

What Are Email Permissions?

Permissions are expressed, verifiable consent to receive marketing emails from a user.
A user must opt-in to a mailing list to receive marketing emails.

What Is Email Blacklisting?

Email blacklisting is performed by several official blacklists including Spamhaus, Barracuda, Reputation Block list and SpamCop. If an email fails to meet a blacklist's criteria for legitimate mail, it gets added to its list. ISPs (Internet Service Providers) will then reference a black list to make filtering decisions for emails.

What Are Spam Filters?

Spam filters are programs that are used to detect unsolicited emails. Once marked as spam, an email will not make it to a user's inbox, but instead be sent to a spam folder.

Tips for Maintaining Good List Hygeine

Without good list hygeine, you are more likely to be marked as spam!

Send mail to real people only! Remove role email accounts from you list such as @support, @info etc.

Remove bounces, invalids and inactive responders.

Build you own opted-in, customer email database. Do not purchase one.

Make sure you only send emails to those who have opted-in.

Rookie Mistakes In Email

Spam filters want you to know who you’re sending your email to. Personalize the mailing name field.

Don't launch a new campaign from a brand new domain. It doesn't have an established reputation and looks sketchy.

Make sure your content and code are clean and free of errors.

This may sound like a broken record—Make sure you only send emails to those who have opted-in.

9 Steps to Execute an Email Campaign

Exercise Template: Use the provided template to place your form and to provide definitions.

Mail Chimp:  Open a free Mail Chimp account.

Mail Chimp: Create a subscriber list.

Sent me an invitation to join:  jycdomain@gmail.com

Mail Chimp: Create a form for subscription collection

Mail Chimp: Create an email newsletter from a template.

Exercise Template: Using the resources provided, complete the information /definitions on the webpage.

Exercise Template:  Place the Mail Chimp Form into the template.

Style as needed.

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