FINAL DETAILS

MOTIVATIONS

What inspires your persona to take action? Is he motivated more by fear or growth? Achievement or power? Use the slider module to shift the ‘virtual percentages’ for each category.

BRANDS

What are your users’ favorite or most used brands? Display their logos in this section. Some of these featured brands may turn into or already be your competitors!

PREFERRED CHANNELS

How are you going to reach your target audience? You might not find your grandma on Twitter and you’re sure as not going to find your 12 year old nephew reading the Wall Street Journal. If your audience is a tech savvy college student, the best way to reach them might be online & social media. A teenager might be better reached through television ads through traditional media. From your research, you should have a good picture of what sort of medium your audience is primarily using or can be found on.