THE STORY

TRAITS

Describe the Persona in a few words based on their personality, work ethic, motivations, and priorities. Are they an energetic, outgoing self-starter? Or a driven but disorganized introvert? Choose adjectives that help define how this Persona’s personality differs from other users or potential consumers.

GOALS

What is your persona looking for in a product? Do they want something that is easy to use? A device or service that achieves a specific goal? (These questions are critical to product development.)

Most Persona goals should be end goals, goals about what the Persona ultimately achieves in using your product or service. This could be something tangible: a beautiful advertisement, a sleek web page. An end goal could also be a more intangible achievement from using a product : increased productivity, greater security.

FRUSTRATIONS

What is preventing your persona from achieving his or her goals? What concerns does she have? What are her frustrations with current solutions already available? This section is key when it comes to honing the features and services of your product.

BIO

The bio should be a short paragraph to describe the user journey. It should include some of their history leading up to a current use case. It maybe be helpful to incorporate information listed across the template and add pertinent details that may have been left out. Highlight factors of the user’s personal and of professional life that make this user an ideal customer of your product.