Permission is an important, but often misunderstood, part of email marketing. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns, and are able to drive significant levels of sales and revenue from their email marketing initiatives.
An email blacklist, also known as a DNS-based Blackhole List, is a real-time database that uses set criteria to determine if an IP is sending email that could be considered spam.
A spam filter is a program that is used to detect unsolicited and unwanted email and prevent those messages from getting to a user's inbox. Like other types of filtering programs, a spam filter looks for certain criteria on which it bases judgments.
Legitimate email marketers who send permission-based emails to people who requested them get spam filtered all the time. Unfortunately, there’s no quick fix. The only way to avoid spam filters is to understand what spam is and how the filters work.
List hygiene, of course, does not involve soap or water. It’s about separating the wheat from the chaff in your list. It's acquiring new subscribers the right way, engaging them, and then deleting disengaged subscribers because low engagement rates hurt deliverability.
1: Strategic planning 2. Define list 3. Creative Execution 4. Integrate campaign with other channels 5. Personalize the message 6. Deployment 7. Interaction handling 8. Generate reports 9. Analyze results
Not having permission, Purchasing email lists, assuming people want to hear from you, sending to a stale list, confusing transactional emails with email marketing, being in a rush, not knowing your audience, not understanding spam filters, not testing a campaign before sending, ignoring campaign reports.
Write a meaningful subject line, keep the message focused, avoid attachments, identify yourself clearly, be kind— don't flame, proofread, don't assume privacy, distinguish between formal and informal situations, respond promptly, show respect and restraint.
Email marketing is all about expectations, and it's up to you to set them. If your call to action is strong, and your follow-up is consistent, then you can count on a positive campaign. However, if you promise to send one email per week and instead send them daily, then you're setting yourself up for failure.
Use the provided template to place your form and provide definitions
Mail Chimp: Open a free MailChimp account
MailChimp: Create a subscriber list
Send me an invitation to join: jycdomain@gmail.com
MailChimp: Create a form for subscription collection
MailChimp: Create an email newsletter from a template
Exercise Template: Using the resources provided, complete the information/definitions on the webpage
Exercise Template: Place the MailChimp form into the template
Style as needed