Permission from subscribers who want to receive your email campaigns
Blacklist are lists of IP addresses of known spammers, or "spam friendly" servers. If an IP address is on the list, they won't let your email through.
A spam filter is a program that is used to detect unsolicited and unwanted email and prevent those messages from getting to a user's inbox.
Spam filters want to know that you are acquainted with the person receiving the email. Some spam filters will flag your campaigns if anyone with the same IP address has sent spam. Campaign content should be clear, clean, and balanced. Sloppy code, extra tags, and code pulled in from Microsoft Word can trigger spam filters.
The process of updating a mailing list to remove unwanted names, undeliverable addresses, or individuals who have chosen not to receive direct mail offers.
Not having permision, purchasing email list, assuming people want to hear from you, sending to a stale list, Confusing transactional emails with email marketing, being in a rush, not knowing your audience, not understanding spam filters, not testing a campaign before sending it, and ignoring your campaign reports.
Strategic planning
Define list
Creative execution
Integrate campaign with other channels
Personalize the message
Deployment
Interaction handling
Generate reports
Analyse results
What are Email Permissions?
What is Email Blacklisting?
Spam Filters - What are they?
Spam Filter - How to avoid them?
What is List Hygiene??
9 Steps to Execute an Email Campaign
What are email Rookie Mistakes?