Features or Go to Another Page
It’s obvious from the Speak Human website that their prospective customers are interested in how the book will help them become better marketers. While the emphasis here is placed squarely on that content, they also make it easy to find other information through a well-placed and well-designed navigation bar (which also places more emphasis on the “Buy Now” link than the others, which makes sense since the main goal of the site is to sell books)..
t’s obvious here that VaultPress wants visitors to sign up for their service, but the positioning of that banner also directs the eye to the content immediately underneath, which talks about the benefits of using VaultPress. Setting apart certain content with a subtle background color also adds priority to some items over others..
Prioritizing information through the size and placement of content, as well as through icons, is a slightly different approach that isn’t seen as often. In this case, it works very well, though. Also, including an icon and a bit of information about each feature group right in the local navigation make each section appear equally important, regardless of the order in which it appears...
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Examples
