To satiate your needs. Everyone needs a car, a house and a toothbrush. Right? Now why do you bought that specific brand of car or a house in that particular locality? There were obviously hundreds of choices before you then how and why do you bought that specific car or house or any other product.
Content is increasingly becoming the factor in getting high rankings on search results. And therefore, we see most content on website geared towards achieving high ranks on search engines.
Why should people buy your products? Create a stronger ‘why’ that will make people take notice and create an urge, even while travelling in a bus, to buy the product- then and there.
Customers buy benefits not features. They buy the ability to ‘carry and listen to music everywhere’ not an iPod. So sell benefits
Customers buy benefits not features. They buy the ability to ‘carry and listen to music everywhere’ not an iPod. So sell benefits.
People connect with people who are trustworthy. So build trust with your audience. Here’s how to do it-
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Many — mostly young — designers create digital products based on their gut feeling. Although this may work in many cases, there are proven common standards that help you to logically construct well-founded UI solutions instead of relying on your gut feeling.
The choice of the first major trend we talk about in this article is not accidental. Minimalist approach to user interfaces of web and mobile applications has been popular for a few years already. But while flat design had a dominant position lately, it seems that material design will replace it in 2019.
When there are a limited or scarce resource and high demand, people are more willing to pay excessive amounts for the product or service. And the perceived fear of missing out on something is particularly motivating as we are loss-averse too. What this means is that we find losses roughly twice as painful as gains are pleasurable.
A good example is mailchimp. It’s a marketing automation platform. But in the main page banner copy, the company is selling benefits of marketing automation platform. Not the various specifications and features like the technology, pricing, plans etc.
with honesty. Be honest with what your product or service is and does. Not everything is life changing, game changer, transformative, innovative etc. Promise what you can deliver. Don’t hide key information about the product. Be respectful while talking about alternative products or competitors. Use real-data to validate your arguments.