Why

To satiate your needs. Everyone needs a car, a house and a toothbrush. Right? Now why do you bought that specific brand of car or a house in that particular locality? There were obviously hundreds of choices before you then how and why do you bought that specific car or house or any other product.

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three Ways to organzize Content

Modality Is the One UX Concept That Most Designers Don’t Fully Understand
The State of UX for 2019
7 Principles That Influence Our Behaviour