Men's dress shoes are most commonly black or brown. Cordovan or oxblood dress shoes are worn by men sometimes in the United States, while the other colors are worn by men of many nationalities. Most men's dress shoes are made of leather, usually entirely, including the outers, lining, and sole, though for more durability at the expense of elegance, many shoes are made with rubber soles. Non-leather men's dress shoes are also available.

I chose to use Spectra Bold for the description of the men's shoe. It is a Serif, All Caps font. I choose it because it reflects masculine traits such as "boldness", "clarity", "focused".

The secondary font is just the "Light" version of the Spectra bold. Men like to keep things simple, usualy think at one thing at a time so that is why I choose not to use a substatianly different font but rather a variation of Spectra.

There is a large variety of shoes available for women, in addition to most of the men's styles being more accepted as unisex. Today, high heels are typically worn with heights varying from a kitten heel of 1.5 inches (3.8 cm) to a stiletto heel (or spike heel) of 5 inches (13 cm) or more. Extremely high-heeled shoes, such as those higher than 6 inches (15 cm), are normally worn only for aesthetic reasons and are not considered practical.

For women's a choose a script font because girls just wanna have fun :). Women like to know things ahead of time, be prepared and organized however the road to clarity is long and men don't get it, at least for the men. However women like to make things beautiful and this font reflects that along with the flower on a shoe that is meant to show power and dominance.

The font used shows a combination of a regular and italic use of the same font. The Italic use of spectra just makes things a bit more creative and give the page a warm, familiar look.