Fonts can be and should be part of the design process to add visual impact and interest to the content and to make the flow
of the site more   visually appealing.
      A good font combination, along with wise color choices make not only the message easier to read
but more appealing to view and sparks interest.      
       It is also a way to direct the eye to important messages and places on the page that you want the viewer to follow and pay special attention to.
      Fonts of specific style should match the message or feel that there connected to and possess a personality that fits with the content
and font combinations should always complement each other and never compete.

      Friz Quadrata is a glyphic serif typeface that is highly recognizable with a strong, classic look and because of its level of detail and graphic weight, it is often used as a display font, for short texts and headlines. Distinct open bowls of lowercase letters with Short ascenders and descenders and Curved stroke endings.

    Arial is a contemporary sans serif designed metrically identical to the popular typeface Helvetica, with all character widths identical, so that a document designed in Helvetica could be displayed and printed correctly without having to pay for a Helvetica license. It is an easy to read font for content and has mutiple style varations and weights.  Arial is included standard on most PC's font packages.

      Friz Quadrata has a bold appearance that works well for a heading or Business name or message. Used sparringly it works well and has a commanding appearance.
      Arial complements Friz Quadrata with it's lighter weight and clean appearance that makes reading easier on the eye for extended copy.
      Arial in this instance does share some of the same style characteristics of Friz Quadrata although one is a serif and the other a san serif.Extenders and strokes have similarity that matches.

      Dynamic font choices can be the ultimate way to make a statement with your brand & showcase your personality! The shapes of the letters, the sizing, the spacing, and even the pairing of fonts together can create different moods and emotions that can help your brand have that extra WOW factor.
        Poorly considered type can make a design look boring, cluttered, busy, heavy, and may leave your viewer tilting their head thinking that something looks "off". For instance if you are a writer that creates long, deep, and serious content you do not want a font that is decorative, bubbly, and bouncing looking. The conflicting message will confuse the reader, make it hard to read, and water down your voice. On the other hand, some people know the importance of typography, but they go crazy using flashy fonts that create an overwhelming environment for the reader.
        To make the biggest impact in your design, choose fonts based on a word that you want your potential customers to FEEL when they interact with your brand or visit your website.

      Ocean Twelve is a Serif Font that has bit of a Bounce and is an interesting font that is fun and demands a bit of attentioin that makes a fun header.
       Ocean Twelve makes for a nice decorative or display font that is versatile as well. Paired with a lighter font it makes for a great combination.
      A light to medium Sans Serif or light to medium Scripted Font works well with Ocean Twelve

      Stix is a nice thin font with some nice open swing that makes it unique and interesting but not over bearing or uncomplimentary.
      Although it doesn't actually follow the rule of having style similarity to the header copy's font I think the rule can be bent or broken sometimes and still gain equal results.
      Stix is a hybrid font that has enough nuetrality that makes it work and it's weight is light enough so not to be competitive to the main copy.